Date: Dec 2008
Article: New Leaf Search end 2008 on a design high
Author: Nadia Owen, Business Communications Executive - 4mat.com
Is reinvention the key to success? The world has witnessed several makeovers over the years from artists such as Kylie Minogue and Madonna. Controversial or not, they prove time and time again that as the world changes, you must change with it otherwise you will be surpassed by the younger, better looking competition.
Whilst recruitment lacks the glitz and glamour of Hollywood, the same principle still applies. Competition is fierce, and jobseekers expectations are ever-changing. With around 10,000 recruitment firms in the UK, recruiters need to stay fresh; otherwise they will not get the necessary conversions.
October 30th 2008 marked the launch of New Leaf Search’s new visual-styled website, available at www.newleafsearch.com. This is a recruitment consultancy that is proudly committed to its continual reinvention, so it’s no surprise that following their annual customer satisfaction survey, in which they gauge feedback on all aspects of activity including on-line presence, they recognised and embraced the shift from offline to online that dominates their target market. The enhanced site is a direct result of analysing and responding to web user expectations; delivering features, functionality and information designed to create a unique job seeking experience.
4MAT’s design team adhered to New Leaf Search’s branding to create a fresh design that is modern but uniquely refined. The website’s design incorporates the metaphor from which the company takes its name, turning over a new leaf for all top-level navigation options. A secondary brand colour is attributed to each of the four sections, resulting in a strong template with clearly defined areas, and a colourful yet subdued visual presentation that can appeal to more than just their target audience.
Neel Amin, New Leaf Search’s Managing Director says, “We are delighted with the new website. It represents our specialist approach to recruitment and reflects our long-term strategic plan to become the leading Pan-European recruitment consultancy operating in the asset finance and leasing industry. As well as aligning the design of the site with our fresh new branding, we wanted to update the content and functionality to fulfil expectations from both candidates and clients, which is enabled by 4MAT’s dotVacancy platform.”
What differentiates this recruitment website from the masses is the level of content. New Leaf Search has embraced information-sharing, presenting a completely content-rich site that has many services that encourage returning visitors - industry news and opinion, comprehensive career and interview advice, useful links including the BBC’s newsfeed, translators, dictionary and thesaurus tools, maps, journey planners and even a TV guide. It also presents a lighter side with a daily cartoon, jokes and humorous anecdotes, proving that this site does more than just display jobs.
“The website has been re-launched with a vibrant new look, new content, significant layout updates and features the latest job-seeker functionality including a powerful job search facility, CV quicksend and jobs by email,” continues Neel. “As well as an enhanced personalised user experience for candidates, the new website also provides prospective clients with an attractive shop window to assess our credentials, expertise and capability.”
A further sign of their adaptability to modern times, this pan-European recruitment site will soon be available in six other languages. New Leaf Search’s passion for innovation and distinction is clearly apparent in this new aesthetically-pleasing website, one which will surely be testament to reinvention being at the heart of success.
For more information about how the development of a brilliant website can maximise your online presence, please visit www.4MAT.com or call 0207 247 9494.