Media: Leasing Life
Date: Jul 2004
Article: New Leaf Search - 'New leaf for recruitment'
Author: Margaret Waldren, Leasing Life
New New Leaf Search was launched at the beginning of April 2004 as a leasing recruitment company focusing on the vendor, captive, sales-aid, motor and contract hire sectors. Recruitment director Katherine Amin (née Shaw) explained that the company was formed to meet the growing demands of the leasing industry for excellence in recruitment solutions, professionalism and integrity.
The company directors have combined market knowledge spanning 20 years. This includes first-hand experience in dealing with and acting as clients, candidates and recruitment consultants. Before entering the recruitment industry, Amin worked for Barclays Mercantile, De Lage Landen and Capital Bank. Her recruitment experience started with MRI (previously Humana); she then joined Morgan Chase and was latterly with Jonathan Wren.
“We have developed an acute appreciation of our customers’ needs and how best to meet them,” she said. “You do not need to be a large company to be successful.”
By mid May, Amin’s hard work in establishing the company had already secured results for candidates and clients. “We are very pleased with our promising start,” she said, “which confirms our belief that we have a good understanding of what candidates and clients are looking for and can provide solutions. We already have a proven track record across several leasing disciplines and our success portfolio ranges from appointments at board level to junior management.”
New Leaf Search is seeking to provide a fresh approach to leasing recruitment. Amin explained: “we try to keep matters simple, providing best-in-class service and are working to build an unparalleled reputation for delivering our promises. It is fundamental to our business that candidates and clients trust us implicitly.”
Amin ventured that the recruitment industry does not always value candidates sufficiently. “They are tomorrow’s people in the industry and might be our future clients. It is crucial to keep candidates informed, whatever the news to be conveyed.” Most of New Leaf Search’s candidates are referrals.
She stressed that clients need to “sell” their companies and opportunities to candidates as much as candidates need to create a favourable impression with clients. “It is very much a two-way process. Companies are becoming increasingly aware that in order to recruit the right person, they have to make a tempting offer and provide career progression.”
New Leaf Search believes that effective communication is the cornerstone of developing long-standing client relationships. The company offers ancillary tools as part of its bespoke solution – salary surveys, psychometric testing and competency-based interviews.
The company also places considerable emphasis on cutting-edge technology and has invested heavily in its communications and database infrastructure. Although New Leaf Search has started in a small way, Amin has her sights set on expansion over the next few months. “Current activity and business success rates have meant that we are in the process of bringing our expansion plans forward by eighteen months – all of which is incredibly exciting”.