"Research the company before your interview to gain a clear understanding of its business, culture and objectives. The more informed you are about the employer, the better positioned you’ll be to align your answers with their needs and stand out from other candidates."
We will provide you with as much information as possible, but it is important to conduct your own research about the company. Obtain company literature directly from the organisation and make use of reference libraries, the internet, and trade publications. Where appropriate, reach out to contacts in the industry who have experience with the prospective employer.
Hiring managers and HR professionals expect candidates to demonstrate thorough preparation. They want you to have a sound understanding of their products, services, company history, and strategic direction. A well-prepared candidate who shows genuine interest and motivation will always make a stronger impression.
Employer brand and background
Study their website.
Understand their history.
Understand their territory coverage (office locations and presence).
Analyse their financials and performance (company accounts where available).
Appreciate their philosophy, corporate messages, brand values, and key competencies.
Appreciate their organisational structure.
Understand their business direction and growth aspirations.
Services they provide
Understand their product and service range.
Find out who their competitors are.
Identify USPs and potential barriers to sale.
Market(s) they operate in
Identify the key demographic the product/service is aimed at.
Determine who the end-users are.
Understand who their key competitors are.
Understand their routes to market.
Assess how the brand is received in the market.
Identify any upcoming legislation that may affect performance.
The role; job description
Gain a full and proper understanding of the job description.
Understand the main responsibilities involved.
Prepare a plan of action (e.g., how you would run your territory/manage your workload).
Find specific examples of duties and relate them to your experience.
The interview format and style
Find out who is conducting the interview, including their names, titles, and work history.
Understand their key drivers and the qualities they seek in candidates.
Enquire whether there will be a practical or skills test.
Enquire about the specific interview style and format.
Back: Before the interview
Next: Prepare for the interview
